Frase IO Review: The Best AI Writer and Researcher in 2023?

Written by Adam Morris

Updated September 10, 2023

Our rating for Frase


We give Frase 4 out of 5 stars.

Get Frase for $3/month

Are you looking for a reliable review of the Frase content optimization tool? Do you want to know if it’s worth investing your time and money in this tool?

In today’s digital age, content creation and optimization have become essential for every business to succeed online.

There are numerous content optimization and AI writing tools available in the market, making it difficult to choose the best one for your website. homepage

Frase AI is a popular content optimization tool that promises to take your own content creation process and optimization game to the next level. But does it live up to its claim?

In this review, we will provide an in-depth analysis of Frase and its features, to help you make an informed decision. So, keep reading to find out if Frase is the right tool for your content optimization needs.

Frase Review: What is Frase IO?

Machine learning and natural language processing are two key components of Frase’s AI-powered SEO toolkit. First, Frase uses machine learning algorithms to analyze and parse the text from the web.

This, in turn, enables Frase to understand the topics and questions that are most relevant to a given keyword or target search query, as well as the tone and intent of the content.

Frase about page

This intelligence is then put to work in Frase’s “Content Summaries” feature. This feature generates summaries of articles and blog posts that are related to the keyword(s) you’ve specified.

These summaries are automatically generated based on all the keywords that have been identified and analyzed by machine learning algorithms.

They’re thus always tailored to be informative and engaging, maximizing their chance of drawing in visitors interested inreading further about the topic(s) covered. features

Overall, Frase’s AI-powered SEO toolkit makes use of cutting-edge technology to generate high-quality content that is both relevant and useful to your target audience.

It’s a powerful way to boost your site’s ranking, while also ensuring that your visitors find what they’re looking for with ease – no matter what topic or keyword they happen to be searching on!

How does it work?

Frase AI is a revolutionary AI writer and SEO tool as it makes use of Machine Learning Techniques and Natural Language Processing to interpret, understand and learn the content from the web. With this technology, Frase enables users to generate content summaries with great efficiency.

Frase io optimizing content

For example, when one searches for a keyword on Frase such as ‘Digital Marketing’, the search engine scans the internet for topics and questions that are most relevant to the said keyword.

It then provides comprehensive results based on its analysis of traditional SEO techniques as well as machine learning approaches.

The usage of AI allows Frase to be much more accurate than conventional SEO tools by giving more comprehensive results based on relevance and trending topics in an efficient manner.

The data collected through artificial intelligence analysis is especially useful as many of these topics may not have been a part of traditional search engine optimization techniques.

Frase Review: Features

Content editor

The content editor is an incredibly helpful tool to have when crafting digital media pieces. It’s clean and intuitive, and makes navigating through work or personal documents much simpler.

Unlike other programs, it saves in real-time, ensuring that no precious changes will be lost due to an interruption.

Frase content workflow

Plus with useful features such as the average word count on the bottom left corner and the ability to review previous versions of a document via the top left menu, one can much more easily accommodate their writing needs!

In addition, inserting multimedia content is easy due to its drag-and-drop feature from your PC or laptop. Moreover, should you desire an export of your piece in PDF or HTML format or even in Excel file as SERP results, there’s an option for it.

Frase writing content

And if you want to share part of your work or your complete article with someone else? Sharing is also available at just a few clicks!

All these functions make sure whatever the task may be – from creating blog articles and white papers to tutorials and presentations – becoming done faster and easier!

 Research panel

The research panel on Frase is an integral tool that empowers writers to produce quality content. The panel provides valuable insights by displaying the top 20 results for a user-defined “Target Search Query” after accessing the dashboard.

On the document creation screen, there are two options available – Optimize existing content or Create a new document – to further facilitate the user experience.

The Target Search Query should be in the form of a question or statement, typically longer than three words, and used as the article’s title in the content editor.

This search query serves as a fundamental basis for all other aspects of their research and subsequent writing process.

AI templates marketing templates

Frase offers a great selection of AI writing templates that can help you get more out of your content. From SEO-optimized snippets to copywriting templates, from blog introductions to listicle generators, and even YouTube video ideas – there is something for everyone here.

Accessing the different templates is easy; simply go to Tools within the AI Write section (on the second tab) and select the template that suits your needs.

Topic and Keyword Research

Topic and keyword research tools are essential tools for optimizing a website’s content. Being able to effectively research topics and keywords is key to developing fully search engine optimized pages.

Frase io topic researcher

Frase SEO is one of the few tools available that offer keyword and topic research as an add-on feature. Though it may be slightly cheaper than other keyword research solutions, there are better options available.

With its current pricing, you could opt for a tool such as Ahrefs or SEMrush, two other top research tools which may offer more features and data to optimize your webpages correctly. Ultimately, determining the best tool for your budget should be based on your needs and preferences.

Questions Research

The Questions Research tool on the Frase content editor is an essential part of helping ensure web pages are complete and comprehensive.

With this tool, you have a great opportunity to research more questions related to your topic or your entire website, in order to create thorough and detailed webpages. Gathering data from SERP Overview and Questions also makes sure that you can find information best suited to relevant searches.

Frase Q&A templates

This feature is incredibly useful in helping answer common questions customers may have about your product or service, as well as being able to target search query to include informative keywords that drive traffic your way.

Frase Answers Chatbot

Frase Answers provides an AI chatbot system that makes it easy to answer user questions without hours of setup time.

This system works by crawling the user’s website and creating a database of information that helps to quickly provide the answers people are looking for.

Frase io chatbot answer

The chatbot setup is extremely simple, compared to similar solutions which typically involve setting up complex decision trees.

With Frase Answers all the work is done beforehand, saving users both time and energy when responding to their customers concerns or queries.

The application of Frase Answers is particularly useful for sites offering customer support or performing knowledge searches, as they can get more detailed responses without having to go through the hassle of coding decision trees or manually looking up every answer.

Frase add on features

This technology allows businesses to free up resources and focus on providing better quality customer service while still giving comprehensive and accurate responses.

By creating an AI powered search interface companies can take their user experience to a new level by quickly providing concise yet comprehensive answers at any time.

AI-Generated Content Briefs

Creating content briefs that are detailed enough for writers to produce the best possible article can be a daunting task for any content editor and many professionals.

Taking the time to provide writers with effective content brief is both time consuming and tedious. However, Frase makes this process much easier with its AI-generated content briefs that are tailored to fit the needs of each article.

Frase io AI generated briefs

The tool allows you to include various key pieces of information in your content brief, such as guidelines, related topics, people also ask questions, SERP features as well as any other pertinent information you want included in the content brief itself.

With this valuable data, each writer will have detailed guidance which supports them in producing a comprehensive article.

Frase’s content brief allow for an efficient way for professionals to communicate with writers and ensure they are on the same page when writing articles.

Create SEO Optimized Content with Frase

Using Frase’s optimization tool and document editor, creating and optimizing content is quickly becoming easier. The user interface is intuitive enough for anyone to start writing their content right away.

Frase io AI writer feature

Plus, you can access detailed Google-ranking metrics through Frase’s topic gap feature – allowing you to create pieces that are most likely to appear in search engine results pages.

Additionally, the overuse feature allows you to keep track of any words or phrases that could cause a page to rank lower on SERPs.

frase io exporting different files

The best part about using Frase AI may be the convenience it brings when writing, editing and optimizing your content. You can easily write everything within the document editor, which works very similarly to other popular editors like Google Docs.

After completing your article, transferring the leading copy is straightforward as well – just click create new document button and copy and paste directly into WordPress posts or any other platform you prefer.

This eliminates the need for spending extra time copying information back and forth between platforms. With its amazing features, Frase is undoubtedly one of the most useful tools out there to aid in developing SEO optimized content and for overall effective content optimization!

Frase SEO Add-on

The Frase SEO add-on can be hugely beneficial for content marketers. With features like domain data, backlink information and keyword monthly search volume, a deep dive into research is made easy.

The software is able to give a comprehensive picture of the inner workings of websites, helping content marketers to identify opportunities and optimize their content accordingly.

Frase analyzing external links

Perhaps one of the standout features of the Frase SEO add-on is its AI writer. This provides customers with an automated writing assistant that can write articles for them in only a few seconds and that will still rank in high positions on search engines.

Over a variety of tests, this AI writer has proven to be one of the top performers when compared to other automated writing solutions.

Taken together, these features make Frase’s SEO add-on a great choice for those looking to stay ahead in the ever-changing world of online marketing.

Frase Review: Tutorials

Frase is a powerful tool that makes it easy for individuals and businesses to create compelling content tailored to their needs.

The company provides users with tutorials and detailed guides that help them get the most out of their experience while using Frase. These tutorials cover a variety of topics, ranging from the basics of using Frase to creating content briefs, optimize existing content, and more.

Frase io crash course

The videos are narrated by experienced professionals who understand the importance of effective content creation on digital platforms.

They provide simple step-by-step instructions that allow users to quickly grasp how to navigate through Frase and utilize its many features.

Frase io blog page

Additionally, each video is designed to highlight key tips and tricks to help users get started right away in implementing their desired content strategies.

Frase Review: How Much Does Frase Cost?

Frase provides users with a comprehensive pricing structure that is tailored to help businesses of all sizes achieve their goals.

The pricing plans offered by Frase are Basic, Growth, and Enterprise, each one providing increasing levels of features and functionality for customers. 

Frase pricing

Basic Plan

The Basic Plan from Answer Assistant is a great choice for businesses who need to track and manage limited amounts of documents.

For just $45/month, you get access to create or curate up to 30 documents per month, which makes it a great option for those with smaller volumes of content.

Frase chat bot ai

In addition, the service also allows 250 users to engage with Answer Assistant each month.

This plan comes with basic integrations such as the Google Search Console integration that make it easy to gain valuable insights and measure performance from your website or application.

Growth Plan

The Growth Plan from Answer Assistant is an affordable and comprehensive plan for small to medium-sized businesses. For only $120/month, you get access to the software with up to 3 users.

With this plan, you have the ability to create or curate unlimited documents per month. Furthermore, the plan allows for up to 250 users to engage with Answer Assistant through its advanced integrations.

These include HubSpot CRM and Google Docs (coming soon). This makes it easy to collaborate on documents, track projects and keep everyone in sync.

Frase io demo scheduling

By providing a budget-friendly yet high-performance package, the Growth Plan from Answer Assistant is ideal for teams of all sizes who want to work cohesively and execute their business goals efficiently.

It offers a comprehensive solution that covers document creation, collaboration tools, analytics and customer engagement.

Enterprise Plan

The Frase Enterprise Plan is an excellent option for large organizations looking to better manage their customer conversations.

With the custom pricing feature, users can create unlimited documents per month and engage with Answer Assistant in order to help automate customer support process. The Enterprise plan also includes premium support with no free version and a free trial period.

Additionally, the Enterprise Plan allows up to 250 users to be engaged with Answer Assistant monthly, letting larger businesses get full access to all of the features that Frase offers.

The customizable pricing means that you can pay for only what you need, while still taking advantage of all the benefits that Frase has to offer.

Frase Review: Integrations

WordPress Integration

One of the primary advantages to working with WordPress is its highly customizable platform.

A great example of this is the Frase integration, which allows businesses and developers to better utilize the powerful content management system.

With this integration, users can easily install and manage a Frase Answer Bot on their WordPress website.

This bot will be able to answer a variety of queries from site visitors, freeing up valuable time for the team.

Another key benefit is that this integration used to be available through the WordPress plugin repository.

Unfortunately, it was temporarily removed from the repository in an effort to make it even better and more reliable for users.

Google Analytics

Google Analytics is a powerful tool for gaining insight into user engagement on online content.

By connecting with Frase Answers and Frase content, you can gain a much better understanding of what resonates with your audience and which topics have the best potential to bring in more traffic and lead to conversions.

Google Docs

It is a great tool for writers of all levels and offers a range of features that make it easy to create documents quickly and effectively.

By integrating with content optimization tools like Surfer SEO and Frase, the Google Docs document editor can become even more effective.

Using both Surfer SEO and Frase’s Google Docs integration, writers have the opportunity to optimize content while still working within the familiar environment of Google Docs.

The Surfer SEO integration provides a comprehensive analysis and overview of keyword research in order to ensure that content is properly targeted at its intended audience; meanwhile, Frase provides a longtail optimization feature for efficient discovery of related topics and keywords for use within articles.

Both these tools are incredibly useful additions to any writer’s arsenal, giving them easier access to data-driven insights they may not have had before.

Google Search Console

The integration of Google Search Console with Frase makes it simple to track organic traffic and rankings without breaking a sweat.

Frase google search console feature

This eliminates unnecessary switching between applications and enables you to track key performance metrics all in one place.

By connecting your Search Console accounts to Frase, you can create documents from unranked keywords which once identified can be put to use quickly.

In fact, once setup, Frase will start collecting data from Google Search Console in minutes via the API or data import tool meaning content creation processes can happen faster.

Using these advancements put forth by the Google Search Console and Frase integration offers incredibly useful features such as shifting your focus on the right keywords at the right time.

This capability coupled with other aspects like an optimized content structure along with well researched titles, subheadings, images and meta descriptions makes sure that your previous as well as upcoming SEO efforts don’t go wasted.

Even better is the ability to customize reports for certain time periods offering analysis of how your organic traffic and search traffic has behaved over time.

HubSpot CRM

The HubSpot CRM is an invaluable tool for businesses of all sizes, helping them to collect and analyse customer data and convert visitors into leads.

For companies using the platform, they can now leverage their interactions with the Frase Answers chatbot to further customize their CRM experience.

Live Chat

Live chat is a powerful customer service tool that provides businesses with an opportunity to quickly address customer questions.

By integrating these solutions with the Frase Answers tool, businesses can provide their customers with an enhanced customer service experience that is both efficient and knowledgeable.

Frase help center

Frase Review: Pros and Cons


One of the main advantages of using Frase for online content creation is its helpful outline feature.

Not only does it provide a comprehensive overview of what the top 20 search results for a given topic include, but it also allows you to quickly and easily write a comprehensive content brief.

Frase outline generator

The AI writer provided by Frase can also be extremely helpful in this regard, as it can suggest appropriate headings and even generate content that is relevant to whatever topic you’re writing on.

It’s great for creating content briefs that are easy to share with other members of your team or with clients so they know what you’re aiming for with your piece.

Frase io recommended headings from top pages

What really sets Frase apart from other software like it though is the time-saving properties that come with its structured approach to research and outlining.

The ability to access all the resources needed on one platform makes light work out of daunting tasks like researching SEO keywords or gathering data from third-party sources.

With suitable summaries included alongside ai templates and research material, creating a truly informative article becomes much simpler as well.


Frase is a useful tool that has potential for improving SEO strategies, especially when used with other software. However, it does have some drawbacks.

Firstly, the content scoring system is not as comprehensive as other ai writing tools.

Surfer SEO’s scoring system and NLP optimization are particularly impressive in this regard. This means that companies wanting to use the best content optimization standards may be better off with other SEO tools than Frase alone. optimizer scores

Furthermore, using the AI writer and enhanced SEO tools requires paying an additional fee each month – something which could be seen as a downside for those who do not want to subscribe one more service on top of their existing subscriptions.

The tools are offered through the SEO add-on which hikes up costs even further.

All in all, while it offers ai tools with significant potential to improve SEO strategies, those looking for top notch content scores might be better off looking elsewhere than Frase.

Frase Review: How Is It Different From Other SEO Tools?

Frase is an AI-generated keyword research and content optimization tool that helps businesses maximize their SEO efforts.

This cutting-edge software stands out from other similar tools such as Ahrefs and Clearscope due to its unique features and capabilities.

For example, it can automatically create content briefs for you while answering website visitors’ questions without any manual labor involved.

Additionally, you can use Frase to track your backlink growth, analyze your SERP history, and research relevant, up-to-date information related to SEO. walkthrough guides

On the other hand, Ahrefs boast a more comprehensive toolkit with valuable analytics related to organic traffic, backlinks, keyword rankings and more.

Instead of using the artificial intelligence capabilities found on Frase; Ahrefs offers an array of easy-to-use metrics and reports helpful for detecting organic search trends as well as competitor analysis information.

All-in-all if it’s data you seek then check out Ahrefs; yet if efficiency in optimizing blog posts or content briefs are what you need than Frase is the better choice for you.

Frase Alternatives: Other AI Writing Tools

There are several fantastic Frase alternatives that have their own unique features and advantages. Below, we’ll talk about them in detail and how they differ from Frase.

Surfer SEO

Surfer SEO is a content optimization tool that has become popular among webmasters for its range of features and user-friendly interface.

It helps you assess how search engines view your content and optimize it accordingly to boost your rankings. As such, it’s a great tool to use before launching or optimizing any page.

Surfer SEO offers several features, such as smart crawling, SERP analysis, keyword density checker, backlinks analysis, and more.

These help you get an idea of the competition for any given query while also ensuring your content is up to par with search engine standards.

SurferSEO homepage

Surfer SEO also makes it easy to generate outlines for content pieces based on snippets from source documents including blogs, eBooks and news articles.

This is a nice touch which helps you come up with ideas that will be interesting for readers as well as perform well in searches according to keyword trends.

Jasper AI

Jasper is a powerful cloud-based content generation service designed to generate natural language content for websites.

It uses the GPT-3 Artificial Intelligence (AI) model to produce high-quality output in various languages. homepage

For instance, with its help webmasters can create SEO optimized content such as articles, blog posts, product descriptions and more.

Despite being one of the more reputable services out there, prices are still relatively steep, starting from $24/mo for 20,000 words. is an AI-based content creation tool that makes it easier to generate copy. It’s designed for non-technical topics and primarily focuses on shorter written content.

In comparison to other similar tools, has a more developed method of creating long-form articles by using section headers as guidance for the AI algorithm.

All features are available for free, although a Pro plan starts from $49/mo and comes with access to premium features like detailed reports and feedback from professionals. homepage

Overall, is a useful and easy to use AI assistant that simplifies the process of creating high quality content in shorter amounts of time.

For those who prefer working with an AI assistant, this tool is definitely worth checking out before deciding which writing companion best fits your needs.


Rytr is an ambitious new AI writing tool that promises to help users create content ranging from blog post to legal document annotations.

It features an intuitive platform designed to make it easy to build anything from business ideas to article outlines in just a few steps.

Rytr’s simple, straightforward user experience encourages creativity and allows users to quickly map out creative projects such as video scripts or web copy.

Rytr AI homepage

To access all of its features, Rytr offers a limited free plan as well as paid plans starting at $9 a month.

The paid plans include additional options such as increased storage space and more customization options for building content.

Whether you’re a professional writer or just getting started with online content creation, Rytr has the tools and resources to help you get there quickly and easily!

Frase Review: Conclusion

In conclusion, Frase has quickly become one of the best AI tools available for content writers. It offers helpful features like TF-IDF, SERP Mentions, and Co-Occurrences to help optimise existing content on a granular level.

Furthermore, its combination of semantics and NLP provide writers with the power to create optimized content that’s relevant according to Google and get ranked faster.

With newer versions being developed all the time, it’s almost impossible to resist getting this AI tool.

All in all, Frase is certainly an incredibly useful tool that’s setting the bar high for what content writing software should have available these days.

Adam is a crypto expert & AI enthusiast who has been researching and writing on the topics since 2017.

He’s spoken on numerous podcasts and has been featured in many prominent media publications such as Forbes, CNN & CNBC.