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About is a media buying platform designed to enhance sales by creating Lookalike Audiences for Facebook Ads and other media buying platforms. The platform utilizes Machine Learning to train a model based on over 3,000 demographic and personal attributes of existing customers to identify the ideal buyer persona. Once the model is trained, 96% of adults in the United States are pre-scored based on how closely they match the ideal buyer persona. The platform then creates a custom audience of hashed emails from the highest-scored individuals, which can be used to buy media on platforms such as Facebook. This approach helps businesses to optimize their advertising campaigns and increase their sales.

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