Which Business Case Is Better Solved By AI?

Written by Adam Morris

Updated August 3, 2023
Happy man in workshop

Knowing the best application for a particular AI solution can be difficult in this ever-evolving world of artificial intelligence (AI), especially for companies just beginning to explore such options as they lack the understanding and experience needed to make an informed choice.

AI’s capabilities extend far beyond automation, providing businesses with predictive analytics, decision-making support systems, and various optimization practices. To identify the most suitable solution for a particular business problem, it is important to ask the right questions before narrowing down AI options.

This article will examine which business scenarios are better served by AI, including different types of AI and how they operate. Additionally, it will touch on how AI can be successfully incorporated into various businesses.

What Is Machine Learning?

Machine learning is a branch of Artificial Intelligence (AI) that enables machines to learn and develop through data and experiences without the need for manual programming. It is widely used in businesses today due to its ability to quickly process large amounts of data. By feeding them more data, these machine learning algorithms are able to constantly improve their performance, making them perfect for handling the vast amount of information provided by connected devices and the Internet of Things.

Vector illustration of people creating AI

For instance, machines in a manufacturing facility that may be web-affiliated can take advantage of machine learning to review data and understand how their functionality is doing and how it could be upgraded. This evaluation can support decision makers to more informed decisions regarding production operations and max out proficiency. Also, machine learning can locate dilemmas or latent issues before they evolve into big troubles, permitting preventive steps prior to substantial fixes or inhibition.

Types of Machine Learning (ML)

Now that we’ve gained an understanding of Machine Learning, let’s discuss its various types and the use cases in business.

Supervised Learning

Supervised learning is a kind of machine learning which relies on labeled data to instruct the model on how to give the wanted outcome. The training data must contain both the inputs and the tags, which serve as guidance for the learning algorithm. The process then runs all inputs through the model and checks them with its related tag.

Supervised learning is advantageous for duties such as classifying, estimating, predicting, and advising systems. It can be employed in many various circles like medicine, financing, merchandising, and robotics.

Supervised learning algorithms are even capable of studying from preceding incidents and deducing probable occurrences or results based on those situations. This renders supervised learning an invaluable tool for firms longing to attain understanding about their purchasers or markets.

Unsupervised Learning

Unsupervised Learning is a type of AI technology that does not necessitate any response method. As an alternative, it produces useful insights from the intrinsic structure of the data. This strategy has a major benefit over supervised learning due to the fact that it does not need to be identified, rendering it simpler to expand abilities and access big data.

Woman using AI with phone

Unsupervised Learning procedures are especially useful when dealing with large datasets as they can divulge hidden designs and norms in the data without requiring manual identification or guidance.

Moreover, these ai algorithms can be used to find anomalies in datasets that could point to potential issues or errors that require further investigation. In addition, unsupervised learning tactics are also advantageous for characteristic manufacturing since they can assist in recognizing pertinent features from a dataset that may improve model proficiency.

All things considered, unsupervised learning is a priceless tool for deriving significant understandings from big datasets without necessitating human interference.

Deep Learning

Deep learning is a powerful tool of machine learning which has revolutionized the discipline of AI. It takes after artificial neural networks (ANNs), patterned after the structure of neurons in the brain. An ANN contains contributions, results, and a web of neurons, with every connexion featuring a precise weight that either increases or reduces the signal. Deep learning can be used for oversight, unsupervised, and reinforcement learning roles and has achieved outcomes equal to or outdoing expert human execution in various realistic trials.

Deep learning frameworks are extremely variable and can be utilized for a range of activities such as image recognition, natural language comprehension, speech recognition, self-sufficient driving systems, medical diagnostics, and more.

As an example, an ANN could admit shade colors in a graphic as an input and determine what type of item is in that picture as an output. This technology has enabled machines to learn from data without having to be purposely programmed to do so. With its intensifying fame and potential purposes across different industries, deep learning will persist to shape the future of AI research and improvement.

The Business Case Best Fit for AI

Artificial Intelligence is rapidly becoming a powerful asset for businesses, allowing them to solve intricate issues and increase efficiency. AI possesses many applications, ranging from automating tedious tasks to supplying knowledge about how customers to act. Additionally, AI can be utilized for making decisions more effectively, thereby allowing businesses to make wise decisions based on data examination.

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One of the most familiar AI applications is natural language processing (NLP). This technology facilitates organizations to comprehend customer dialogues better and provide precise replies. It can likewise be leveraged for sales automation, helping corporations perceive possible customers and direct them with customized missives.

Robotics are also being employed in the automotive industry, where bots are taking over dangerous and routine jobs that would otherwise need human workmanship. Additionally, AI can be used for analytical problem-solving, enabling businesses to get an advantageous understanding of their workings and make shrewder decisions based on data assessment.

Sectors such as healthcare, finance, retailing, transportation, and manufacturing are all deploying AI to refine their operations and expand their revenues.


The sales industry has been immensely advanced by automation. Companies are now able to draw on AI to survey user behavior and judge if a potential buyer is apt to be successful or not. This saves costs from recruiting salespeople and boosts conversion rates in a shorter time frame. AI machines for sales can be exploited for more than just plain chatbots, like Conversion AI which may even be more operative.

Artificial intelligence can also be used to anticipate needs, which is one of the most difficult assignments for sales forces due to its many complexities. Without AI, it would be nearly unattainable for a single individual to precisely forecast demand. If administrators come up short in this area, there is a danger of putting an excess of assets into an unfounded spot. By taking advantage of AI, organizations can make superior decisions and assure that their funds are being parceled out fairly.

IT Operations

Artificial Intelligence (AI) can be of great aid to IT operations in various forms. Automating standard, manual practices such as network maintenance is one way AI can be beneficial; it will leave personnel able to commit time and energy to more imaginative undertakings and augment customer service.

Male IT operator holding laptop

Additionally, AI can also provide the building blocks for deep learning algorithms that help acknowledge configurations in data, granting organizations to quickly discern exceptions or foresee particular outcomes related to their systems’ competence and productivity.

Utilizing AI can improve user experience by analyzing and understanding user behavior. Additionally, AI-driven bots offer 24/7 assistance to customers and employees looking for quick resolutions to technical issues, which can reduce the costs of IT operations due to faster processes and minimal manual labor requirements.

Digital Marketing

Digital marketing has become an indispensable part of the modern enterprise. Thanks to the emergence of the web, organizations have been able to connect to a significantly more extensive crowd than ever before. Take a look at e-commerce websites for example.

AI technology is now being used to measure how users feel based on their activities on the internet, granting marketers to acquire a more profound knowledge of their prospective consumers. This information can then be put to use to boost sales and ease marketing teams’ loads.

Digital marketing with phone and laptop

AI can enable advertisers to make more custom-made encounters for their customers by inspecting client behavior and inclinations quickly.

This permits them to shape the content and offers that are bound to be transformed into deals or leads. By utilizing AI, organizations can amplify their ROI from digital marketing efforts while additionally diminishing costs related to manual effort. Some of these AI software are Surfer AI, Scalenut AI, InkForAll AI, and Article Forge AI.

Customer Experience

Customer support is a cornerstone of every business. Offering quality service is critical for customer satisfaction and loyalty. Implementing artificial intelligence has enabled businesses to offer highly efficient, effective customer service.

By implementing AI, businesses can gain a competitive advantage as it offers rapid solutions to problems, provides an AI that effectively understands customer queries, and delivers a hassle-free user experience that customers enjoy-ultimately discouraging them from turning to the competition.

Three emojis representing customer feedback

Voice bots are likewise turning progressively famous as they empower customers to communicate with the company in an increasingly instinctive manner. With these voice bots, clients may ask questions and receive answers without needing to write out their requests or explore through menus. All these characteristics render it simpler for businesses to afford better client service and contented customers.

Account Management

Accounting is a detailed and laborious task that requires the experience of skilled workers. Nevertheless, with the emergence of artificial intelligence (AI), this activity has become much smoother. AI uses regulations to quickly and precisely compute figures for accounting business scenarios. This eradicates the requirement for cyclic jobs like writing data, classifying, or revising which can be done in significantly reduced time by AI than it would take a human to do so.

Artificial Intelligence also assists in cutting down mistakes with accounts supervision by bringing forth exact estimations and discernments into financial trends. This grants businesses to take better decisions about their money matters and make sure that their accounts are dealt with suitably.

Moreover, AI is able to mechanize tasks such as certifying claims and installment which can conserve companies’ time and cost. By taking advantage of AI innovation, businesses can simplify their accounting tasks while assuring accuracy.


To sum up, AI is a highly powerful technology that can be used to handle a range of business cases. It is capable of automating activities and making decisions rapidly and accurately, thus enabling companies to save resources and funds. Additionally, AI can offer glimpses into consumer conduct, enabling businesses to comprehend their customers better and come up with more efficient marketing tactics. If brought into play appropriately, AI will help corporations become more competent and prosperous.


What makes AI the best solution for business cases?

AI is the ideal resolution for business cases due to its capacity to swiftly and correctly process significant amounts of data. AI has the benefit of being able to adjust and make difficult decisions quickly, without necessitating human collaboration or manual effort. This renders it much more economical than relying on hand labor or other standard options. It can also help with predictive analysis to offer improved detail to assist with decision-making, and detect trends that otherwise would be hard to discover. Eventually, AI has the potential to mechanize business processes and activities within companies, liberating resources for more tactical undertakings.

What advantages can businesses gain from using AI?

Corporations can garner substantial gains from Artificial Intelligence (AI). AI can assist a company with refining procedures, substituting human labor, and cutting costs. Additionally, AI-driven analytics tools can benefit businesses with their choices by furnishing them with the information they need to make enlightened choices. Moreover, AI can aid organizations in sorting data so that it is more easily understood and predictive analytics frameworks can be used to discover patterns in data that may otherwise go unnoticed. Ultimately, AI can engage in customer service by enabling robotic dialogues that answer questions and provide answers promptly and accurately.

Adam is a crypto expert & AI enthusiast who has been researching and writing on the topics since 2017.

He’s spoken on numerous podcasts and has been featured in many prominent media publications such as Forbes, CNN & CNBC.